Branding

Problems posting videos

Q: I hate taking videos of myself to promote my work! Everything about it puts me off -- taking the video, getting the atmosphere just right, saying the right things, not looking stupid -- the list is endless! I know that video is an important part of online marketing but I am paralyzed by these issues. Am I being too much of a perfectionist?

 

A: To be honest, yes -- it sounds like perfectionism might be getting in your way. Look, no one, I mean NO ONE gets video marketing right the first time, or even the second or third time. It takes some trial and error to learn the best ways to make yourself look and sound your best on camera. And it's different for everyone. My best advice on this point is to check some great YouTubers for tips on how it's done. Musician and Vocal Coach Evynne Hollens is a great example of how to do things right. Study her videos and others related to your field and then start rehearsing. That's right, you might want to rehearse what you're going to say a couple of times before you shoot. Then just jump right in and record your video! You can always scrap it and start over. Break a leg!

Sales & Marketing

How to attract attention for your work

Q: How do I get my demo in front of the right person? I'm going to all the places but no one is really biting. What am I doing wrong?

A: While there is no magic formula for attracting attention for your work, there are a few simple strategies you can start with:

  1. First, be sure that you have a business card to give to potential producers and referral partners.
  2. Second, make sure you have a place for people to go and check you out online -- whether that is your own website, your LinkedIn page or a spot on someone else's website, like the show you're currently performing in. 
  3. Third, make a point of networking (armed with plenty of your business cards, of course) at as many events as possible to talk up your work, especially if you're just starting out. Talking about your work, both online and in person is the best way to build awareness for yourself and your brand. 

Social Media Strategies

How to NOT sound like a used car salesman

Q: I always feel so weird and fake posting about myself on social media but I know that it's an important part of my marketing strategy. How can I talk about myself and my work without sounding like a used car salesperson?

A: Talking about yourself without sounding silly takes a little practice and a little getting used to. What I always tell my HobNobbers (my networking group members) is to find something you're excited about working on and talk about that, or something that's challenging you and tell the story of how you're overcoming the challenge and talk about that. People love stories! And if you are truly excited and engaged about your story, people will happily listen. It's the same on social media as it is in person.