Social Media Strategies

How to NOT sound like a used car salesman

Q: I always feel so weird and fake posting about myself on social media but I know that it's an important part of my marketing strategy. How can I talk about myself and my work without sounding like a used car salesperson?

A: Talking about yourself without sounding silly takes a little practice and a little getting used to. What I always tell my HobNobbers (my networking group members) is to find something you're excited about working on and talk about that, or something that's challenging you and tell the story of how you're overcoming the challenge and talk about that. People love stories! And if you are truly excited and engaged about your story, people will happily listen. It's the same on social media as it is in person.