You've heard me say this before, but I'm pressing the repeat button on this one: Press releases are a KEY element of your marketing strategy.
Press releases present the lowdown on your openings, launches, events and any other newsworthy items you've got going on. As Ringleader of The Creative Revolution, it's my job to take the creative work my clients churn out and turn it into juicy tidbits for the press. One of the first steps is writing good press releases.
In fact, compelling press releases can do so much more than keep the media and your industry informed of your brand's news. Releases, when done right, are meant to pique the interest of journalists, who could ask you for an interview or create a feature based on your offerings. Crafting a fab press release is often the first step in nabbing something exciting like a magazine spread or TV spot -- which of course means more visibility and MORE FANS.
Here's the catch: Journalists are flooded with potential stories and pitches every day. That's why you have find ways to make yours stand out from the crowd. I'm not talking basic format here. You also don't want to get all foofy and graphically overwhelming. CONTENT is king.
Not so easy, I know. No worries, I'm here for you! Try these tips for a great press release that will make you look professional and interesting to writers looking for stories:
1. Grab attention with an awesome headline
The press release headline -- just like with a magazine article or promo piece -- is your first impression. A strong headline (as well as your email subject line when you send out the pitch) will pull in journalists seeking good stories. Think engaging AND factual.
2. Get to the point
Let's be honest, everyone's busy! Assume that only the first sentence is going to get read. If you're lucky, your readers will scan the rest. Get the main idea out first, addressing every important point in the first few sentences. Save supporting info for later.
3. Stick to the facts
Don't make the mistake of copying and pasting your marketing copy into your press release! Instead, pack your release with hard facts that support the newsworthiness of your announcement. Back up whatever you're claiming with proof. Don't leave any room for doubt.
4. Make no mistakes!
Proofread your press release a couple of times before sending it out. Professional writers sneer at spelling mistakes, grammatical errors and typos. Make your text a sneer free zone.
5. Quote yourself
Quotes are like gold. A good quote from your lips lends authenticity and excitement like nothing else can. One or two short ones give your release sparkle! .
6. Don't forget contact info
Even a great press release may get canned if it doesn't include follow up contact info. Don't forget to include an email address and phone number right there on the release.
7. Keep it short
Limit your entire release to one page if at all possible. Two pages is acceptable if necessary, but don't assume that anything on page two will get read!
8. Give out links
Show your readers how to learn more with relevant links to your website, where they can learn more about who you are and what you've accomplished. This is CRUCIAL. Don't make writers go on safari to search for info! That is the quickest way to lose them.
Not confident about your writing skills? Not sure how or where to submit your release once it's written? Book my Done-for-You Promo Services -- we will get it done for you in a flash.
© 2015 Pamela C Wills, Int’l
Revolution Ringleader Pamela C Wills is a choreographer and writer with a passion for business who teaches multitalented creatives how to turn talents into cash. Her Get Your Big Break! program dives into three strategies to level up your creative success. Want to make money in the arts? Don’t just dabble in your art, download your FREE report, "Turn Your Talents into Cash: 10 Simple Steps" at www.PamelaCWills.com and start calling YOUR shots today!