It's taken almost two weeks for the news to sink into my still slightly addled brain but, it's all true -- we did it!! 

My 56-day treatment protocol to cure me of cervical cancer ended on November 28th. Two weeks later, at my first follow up appointment in Boston, my doctor told me that I am finished with treatments! And furthermore said that I am, quote, "disease free unless proven otherwise"!!

Like I said, it's been almost two weeks since I heard that and, well, I guess I must still be in denial that I had cervical cancer AT ALL because all I can think is OF COURSE I'M DISEASE FREE!! I mean, I've always been pretty healthy and the only pills I take are vitamins and supplements. This temporary challenge was always just that in my mind -- temporary.

Thankfully, I didn't have to go through this challenge alone. From the very first moment, when I got the diagnosis call back on August 2nd, I already had amazing support. On that day, I just happened to be surrounded by my daughter and two strong friends who all knew just how to keep my spirits up. In fact, one friend poured me a shot of vodka to steady my nerves and toast my upcoming adventure. What an awesome display of denial to start with, right?? 

Well, based on conversation from that hour or so of immediate support, I decided to go public with my challenge throughout my whole ordeal, while at the same time remaining deep in denial of its veracity, of course. Quite the balancing act, I tell you that much.

To be honest, I am so incredibly glad I made that decision! I cannot imagine how much more difficult my ordeal would have been if I hadn't gone public and remained silent. I cannot imagine going through something like this alone, without support. I cannot imagine what kind of dark and despairing place I would be in right now. I cannot imagine how deeply that kind of solitary struggle would have affected my family and me.

Thankfully, I don't have to imagine all that because the results of my public sharing speak for themselves. WE DID IT!! All of your prayers, messages, gifts, visits, comments, calls, donations, hugs, jokes, good juju and so much more helped to cure my illness and made this process so much more than bearable — I’d even call it joyful!

Yes! It's so true that thanks to you, the past few months became a joyful time for me when it might have been the exact opposite. You gave me hope, strength, energy, confidence, laughter and a whole lot of appreciation that I might not have ever felt otherwise.

In fact, I’m sure many of us never get the chance to feel the force of so much collective love and support in such a short time. While I would never wish a challenge like this one on any person ever, I do hope you get a chance to feel the power of love that I have recently felt. 

During this holiday season and well into next year, I wish more than anything that you feel the love and joy of being appreciated by your friends, family, coworkers and strangers. I'm sure there's no reason to get sick to experience this!! Maybe all it takes is taking a moment to recognize the love, savor the moment and store the good feelings in your heart. 

Meanwhile, please know that I truly appreciate you! Thank you so much for reading my stories and connecting with me here and elsewhere. I'm looking forward to giving you even more next year, so stay tuned! May your holidays be merry, bright and filled to the brim with joy, love and appreciation! 

xo Ringleader Pam


If you haven’t had a chance to donate to our fund yet, it’s not too late - please consider helping us reach our goal -- every dollar counts! Here's the link to our page: www.youcaring.com/pamela-wills 

Thank you!!

© 2017 Pamela C Wills, Int’l

Hey there! I'm Ringleader Pam!

It's true that many years have seen many hats on my head, but one thread makes them all part of one unique collection: my passion for story.

More than 25 years of experience in writing and editing, public relations, sales and marketing, social media, networking, teaching, public speaking and yes, even dance and choreography fill this gal's cocktail shaker of a life -- definitely shaken, not stirred -- and give me the ability to serve up exactly what my clients need.

Whether it's written content, sales and PR/marketing help, confidence boosts, a great speech, accountability and mentoring or dance lessons for the movement shy, my glass-overflowing positivity, optimistic attitude and contagious enthusiasm for my clients' successes took many years of many tries and fails to cultivate -- a success story of my own that has thankfully won me thousands of admiring fans! Want more? Download your FREE report at www.pamelacwills.com today!

Love is in the Air Again

I don't know about you, but my emotions have been running on HIGH ALERT all week. Whether it's hormonal, political or cosmological, it still has the same effect: STRESS!

According to my supersmart healer pals, the antidote is self love. They say that however we can approach a situation -- any situation -- from a place of love is the way to find peace and healing. This makes a ton of sense to me, so I am practicing a new mantra that goes something like this:

Love instead of fear. Love instead of hate. Love, love, love, love, love.

So far, it's working! Love is in the air!

Do you feel it?

I've been thinking about love lately... a lot. It's February! The month of love... And you know what they say about love... Love is in the air. Love is the question and the answer. Love me or leave me. Love is all you need. All you need is love. Love isn't love until you give it away. Love thy neighbor. Love is a battlefield. Love and money. For the love of God. Love is a many splendored thing. Love has many faces. Love has no limits. Love will find a way. Love your Self!

Well, as you can see, I've been counting the ways. =)

This month, by right of Saint Valentine is dedicated to the most complex, famous, wonderfully exciting emotion, both noun and verb in one. Get comfy, take a seat because I'm here to help you start unraveling this puzzle this month. Today, it's all about the questions...

Read more here...

BTW, if you want more love and attention for your career, you really oughtta check my community of artists, for artists -- The Guild, espesh if you've been dying to connect with other like-minded performers for encouragement and accountability, The Guild is THE place for you! Furthermore, if you want more attention for your work, more confidence both onstage and offstage, and more ways to level up your performance career, The Guild is the place for you.

The Guild's membership perks are packed with bonuses like a private access group, publicity in front of my 22k+ network of followers, exclusive trainings and tips, monthly group mastermind calls with me and more -- all for less than the price of your gym membership.

After all, do you really want to languish in the back row when you could be center stage??


Questions? I'd love to feature them (of course anonymously, if you prefer) on my Ask Ringleader Pam page -- just hit reply and ask away!


© 2017 Pamela C Wills, Int’l


Hey there! I'm Pamela C Wills, Ringleader of The Creative Revolution

I'm an award-winning Choreographer and published Author with a passion for business -- YOUR business. I teach up-and-coming performing Artists just like you how to successfully embrace your inner BADASS with confidence, navigate opportunity with ease and take your talents to the next levelMy popular programs and services help my clients level up and make ginormous leaps with the creative passions that they just can't live without.

Want to start leveling up?
 Don’t just dabble, download your FREE report at www.pamelacwills.com and start calling YOUR shots today!

8 Ways to UNFunkify Yourself

True confession: I've been napping a lot lately. Like, a LOT. I am so very glad that February is finally OVER. Thinking I might come out of my deep dark winter funk of hibernation tomorrow. That is, IF it doesn't snow again...

Yeah, this month has not been my fave. February rarely is. My birthday, the 19th has always fallen in the middle of school vacation and, as my Mother loves to remind me each year, it usually involves SNOW. My 9th birthday party was cancelled due to a snowstorm. As usual, on that sad day I sought refuge in my closet, my preferred crying space. Then I got all dressed up and blew out my candles and ate birthday cake anyway.

Here's the thing: I can weather any storm if I just have a chance to retreat, lick my wounds and pull myself together. When we take the time to value and take care of ourselves, we can get over the bumps and get back to being fabulous that much faster. Do it without making excuses or giving in to guilt about your needs will DEFinitely take the edge off any funk that winter or other irritating circumstances might throw you into.

Following is my short list of ways to climb out of that funk, with a heaping dose of self love:

1. Practice pleasure rituals.

Feeling good is as important as looking good. Long baths, facials, massages, any type of treatment for the body are not luxuries, they're essentials — no matter how busy your life is. My fave birthday present to myself? A 90 minute hot stone massage. That was the first step out of my deep dark winter funk last week!

2. Use the Feel Good measuring stick.

The “no pain, no gain” school of thought never works for me. I operate according to the pleasure principle: If I'm doing something that makes me feel and look great (yoga, napping), there will be a positive effect on my overall well-being. Disclaimer: This does not imply overindulgence. Overindulgence never feels good. Think hangover. Blech.

3. Accept your current circumstances.

Happiness does not come from success. Success follows happiness. Practice acceptance of your current life with gratitude. Say thank you all the time. Be thankful for your ability to walk, talk, eat, laugh, pay bills, use a computer, drive a car... By most of the world's standards, if you're reading this, you are wealthier than something like 80% of the 6+ billion people on Earth. That's pretty rad.

4. Enjoy great food.

Great food is fundamental to enjoying life, so why deprive yourself? When you're feeling blue, enjoy a little of everything you love. No one needs to eat bread, cheese and dessert every day. Overeating only leads to negative feelings. Love chocolate? Have some! I'm not saying go ahead and gorge on ice cream and chips every night. I'm saying lighten up, already. If you're fighting to stay sane and positive through a few days or weeks of crankiness, it's okay to give yourself a little wiggle room.

5. Feel good AND look good.

I know you might be feeling like a stale piece of pigeon poo but please, don’t go out looking like an unmade bed. Even if you're in a hurry, get dressed, brush your hair, put on some lipgloss and maybe a pair of earrings. Feeling good is also about looking good, and looking good shows respect for yourself.

6. Be real about your feelings.

If you are feeling cranky, don't try to hide it! Be up front with yourself and your loved ones. Ask for some alone time to just be cranky.

Here's what I do when I'm feeling like Miss Whiny Bitchy Crankypants: Hold up my hand when someone tries to talk to me. Hang my Do Not Disturb sign on my door. Let phone calls go straight to voice mail. Return emails only after I'm feeling better. Otherwise, if I try to interact when I'm a crank, things never go well! It's always better to wait it out.

7. Hug and be hugged!

We all need human touch to survive and thrive. Don't just say hi to friends and family! Forget about firm grip handshakes! Move in for the bear hug!! Give hugs freely. Ask for hugs. Welcome hugs. Hugs ROCK.

Best Kept Secret: Hugging for 20 seconds or more boosts your immune system and your happiness factor. I practice the 20 second hug with my yoga instructor, Michelle whenever I see her! Gives me an awesometastic moto push to get to yoga class, too. ;)

8. Get out and have some fun!

For my birthday, not only did I get myself an amazing hot stone massage, but I also decided to skip the birthday cake and go out with friends for some live music instead. Open Mic Night at the Harvest Wine Gallery in Dennis Village was a blast! Thanks Kelli, Ruth, Tad, Stacy, Amy, Maria, Holly, Anthony, Kami and Joey for being there, I had so much fun!

The next day, I took my Sunshine Girl daughter out for a fancy dinner and a show. Then the day after that, I took myself shopping! Finally got my new iPhone, yay! Happy Birthday to ME. You know how it is, a little retail therapy goes a LONG way.

There you have it, my short list of ways to UnFunkify your winter self. Go have yourself some fun. Then come back and tell me all about it. Make me jelly!!!



© 2014 Pamela Wills Coaching, Int’l


Speak with Confidence Coach Pamela Wills teaches business women around the globe how to Turn on the Charm, Fight the Fright!TM and overcome fear of public speaking to grow success and positive impact. Get her FREE audio badass teleclass, “Ten Ways to Spice Up Your Branding, Boldness & Bank Account” at www.PamelaWills.com.

NEW Video ~ Just Say Yes

Saying yes to opportunities is the best way to say yes to your continued success. Taking on new challenges can be daunting but in the end, when your time is up, do you really want to say, I coasted through life? Challenge means growth. Growth means change, development. I'm a Change Agent. Are you? Are you at least the Main Change Agent of your own life? Do you want to stay exactly the way you are, leave everything exactly the way it is, or allow for growth and change?

See how much better things can get if you push your Self a little.

NEW Video: Just Say Yes

Splurge Friendly Zone

Ever since I decided to make “Love Your Self” my business mantra last year, my imagination has exploded with a zillion ideas on just how to do that. I mean, it’s kind of like the most amazing gift you would never buy for your Self because it’s just too luxurious. We rarely splurge on our Selves. That is so sad!

Well, I am declaring this post a splurge-friendly zone. Right here, right now. Are you with me?? Great! Let’s dive in!

I Hereby Declare a ZILLION Ways to Love Your Self:

(Maybe more like a bunch of ways... A zillion would take way too long.)




Wait – let’s pause here. These are what I call the Basic Three. I don’t believe they require explanations. I’ll be straight with you: If you’re not loving your Self enough to practice the Basic Three Self-care habits regularly, you need to STOP HERE and go back to #1.

(You thought I was going to dive right into the splurge zone, didn’t you. Well, first we’ve gotta do what we’ve gotta do, before we can get to the treats...)

Serious, tough love coaching moment coming at you now:

The Basic Three are NON-NEGOTIABLE.

If you cannot take care of your Self enough to just GO TO BED, MOVE YOUR BODY and EAT WELL regularly, you need to hit the reset button, my dear. You KNOW I’m right.

Okay. NOW we can move on to indulgences.

4) Be Nice to Your Self



TOP priority, right up there with the Basic Three. I will go so far as to say if you don’t start doing this, you will never truly love your Self. If you don’t want to live a painfully lonely, seriously miserable and awfully whiny life, you WILL stop assaulting your amazingly powerful Self with nagging, doubting, fearful, negative internal chatter. Got it??

Instead, you WILL start practicing POSITIVE SELF TALK.

Be your own BFF!!! If you don’t, then why should anyone else??

5) Give Your Self Time

Ever feel like a hamster on a wheel? Like you never have time to even finish your to-do list for the day, let alone put your Self on the schedule? Yeah, it’s positively epidemic among women these days.

Here’s my antidote: ME TIME.

Treat your Self to some ME TIME at least once per week. Work your way up to once per day and then once per hour! Time to do whatever the heck makes you tick, purr, or just smile! Create, dance, play, sing, nap, bake, garden, shop, surf, read – it is up to you entirely. You will see huge benefits from this practice, I promise you. Soon enough, others will start to make time for your Me Time and start putting you first, too.

6) Look Your Best

Are you that woman who schleps to the grocery store in her sweats on Saturdays? Who doesn’t bother to wear makeup when working from home? Is your grey hair showing at the roots because you can’t be bothered to take the time or the cash to color it? I’m not talking to the ladies who make a conscious choice not to use cosmetics for their own reasons. I’m talking about laziness or worse, ignorance of Self-care.


When you look good, you feel DYNAMITE! You KNOW it’s true.

7) Pamper Your Self

Tell me, when was the last time you felt like purring with contentment? You know what I mean, that feeling you get on a lazy weekend morning when you wake up after a deliciously long night’s sleep (maybe some great sex, too...see #8, Touch Your Self...) with a soft warm ray of sunlight caressing your face. THAT is the kind of pampering feeling I mean.

Just pause and consider what it will take to make you purr. Will a hot bubble bath do it for you? An afternoon nap? These are simple ideas and they only require making time for YOU.

If you want to get more advanced about it, get creative. Think beyond the mani/pedi – go for a full day at the spa. Or hit the gym for an entire afternoon. Take your Self to the movies or to dinner. Plan that big Girls’ Night Out you’ve been talking about for months. Give your Self time to play! (see #5, Give Your Self Time).

8) Touch Your Self

Relax, I’m not going into any embarrassing details here. All I’m saying is that the power of touch can save your life. If you live with loved ones, you’re in luck. You can always get a hug, give a neck or foot rub, or pet your pet.

However, if you live alone and/or you’re not in a romantic relationship, it can be a challenge to give and receive enough appropriate touch. Therefore, I hereby decree that it is not only okay but ESSENTIAL that you touch your Self every day!

You heard me.

Don’t freak out on me now, you’re talking to a woman who never even used a vibrator until age 42. Touch can include a lot of simple actions, including massaging your hands when you apply hand cream, your face and body when you apply moisturizer, your scalp when you shampoo and condition. You can also hug your Self any time, it’s a lovely way to make your Self feel loved. And of course, sexual Self-love counts, too. You choose. You’re in the driver’s seat (see #9...).

9) Put Your Big Girl Panties On

It is time to stop making excuses. Start taking responsibility. Stop blaming the weather, the economy, your mother and/or your spouse for your woes.


That’s right, YOU drive the vehicle known as YOUR LIFE. If you’ve been allowing someone else to drive your life, WAKE UP and take back the wheel! This is the only life you get. Don’t sleep through it. Claim your power. Be all that you can be while you still have the chance!

10) Allow Your Self to Dream

Your dreams miss you. Remember when you used to make plans for the future? I’m not talking about next week’s meal plans or the next family vacation to Disneyworld. I mean your goals, aspirations, DREAMS. Remember those?

Our dreams are our direct connections to our soul. Our goals reflect our passions. Without them, our souls shrivel up and our passions flame out and die. We end up living life in beige.

I KNOW you don’t want to be beige.

Take your dreams out of that dark corner and dust them off. It’s time to revisit them. Setting goals, making plans and dreaming about your passions will help you sizzle again. And sizzle is the first whiff of charisma, which leads to charm...


© 2014 Pamela Wills Coaching, Int’l

Your Speak with Confidence Coach Pamela Wills teaches business women around the globe how to Turn on the Charm, Fight the Fright!TM and overcome fear of public speaking to grow their success and positive impact. Get her FREE audio badass teleclass, “Ten Ways to Spice Up Your Branding, Boldness & Bank Account” at www.PamelaWills.com.

My Commitments

After my call urging you to commit last week, quite a few of you posted and sent your own goals for 2014. And then you asked me to do the same. Done! Here are My Commitments for 2014:

1) Live each day fully.Sermon-Series-Called-to-Commitment

This commitment includes making the most of my Haves. Stepping out of my comfort zone. Going for new adventures even if they seem unrealistic. Playing my biggest game yet.

2) Look forward and inward.

Today and tomorrow are so much more important than yesterday. My inner peace is more important than any drama.

3) Love my Self, inside outside backwards forwards up and down.

I think this is clear. And I believe that every other blessing flows directly from this one commitment.

4) Love my loved ones, inside outside backwards forwards up and down.

And tell them so, in very clear terms, often.

5) Do whatever it takes to help others feel confidence and courage and Self love.

Your desire for growth fuels my desire to serve you. I am so thankful for the opportunity to serve you.

Yes, riding the wild horses is definitely the right theme for me this year. Guided by my intuition and informed by my experience, I'm ready to help you do the same, should you choose to accept the challenge. Join me  if you dare!

Happy Thanksgiving! Happy Chanukkah!


Wishing you all a holiday weekend filled with love and abundance!

Creating Connections

For the whole month of September, we have been talking about creativity and dreams for speaking and success. Those things that fuel the imagination and keep us motivated. The means and the results. Now that we're approaching the end of September AND the end of 2013 is less than 100 days away, I am feeling like I don't want to waste any time! Like I really want to zoom in on the important stuff. Especially in light of my partner's challenging current family situation. I want to focus on family, on love, on people, on connections.

Connections, the ties that bind, the glue -- that's the stuff that keeps us going and coming back for more. Take me, for example. Why do I do what I do, working around the clock to help people overcome their fears? Because I love my daughter. That's right. My daughter is my A#1 reason for everything that I do. If it weren't for her existence, I would have curled up into a ball in the corner a long time ago and just given up. True story.

But because of that connection, that responsibility, that LOVE, I have a need and a desire to create and succeed. I want to provide for her and set an example for her. That connection totally rocket fuels me. Every single day.

Part of what I do to meet those goals is make more connections with lots more people. (I think they call that networking, lol...) For the past several years since I moved back to the USA from Germany, I have slowly cultivated a tribe of mostly like-minded people around me. From close friends and immediate family, to friends and relatives, to acquaintances and colleagues, to virtual associates and local people I know by sight. These all constitute my collection of connections. I have cultivated them both online and offline because that is how I organize my business and my life.

Creating and cultivating connections keeps us focused on what's really important in life: People. Without people in our life, we are, well, alone. People make life worth living. Being alone is no good for our business life nor our social life!

There is nothing on this Earth quite like the satisfaction I feel when I know I've hit the sweet spot with a connection. Like today. Today, I spent two glorious hours on the phone ***in my PJs*** with my joint venture partner, Angel Quintana, brainstorming on a super juicy cool project we are creating together, launching in early 2014. It was magical! And get this: We have never even met in person. Yet! We have only ever seen each other on Skype, maybe once. The rest has been telephone talk and Facebook messaging. Do we care?? Not one bit. We've created a connection between us that sparks our imaginations and works for us both.


Or like last week, when I met a whole bunch of my boyfriend Marc's family members for the very first time, in a very sad situation during funeral services for his only brother. Over twenty years ago, his late brother had a daughter but due to a series of unfortunate circumstances, she had no connection with his side of the family until last week. Since then, we are now in close touch with Marc's niece, a new and very special connection. I also found new connections with two of Marc's oldest friends as well as his mother and her longtime partner. Creating connections throughout the week gave this difficult, emotional time a much appreciated, bright silver lining.

How can you create more connections in your life or for your business? Do you practice networking? Do you belong to a group that does stuff that you like doing? Do you regularly keep in touch with your connections via telephone, Skype, email or snail mail? Is there a connection you would like to rekindle?

Don't wait. Reach out.

Speak No Words

Touch: One of the most important and life affirming actions we can take, every day. And simultaneously, one of the most important things we can give and receive each day.

How many times did you experience touch today? One? Three? Ten times? (Hint: If you feel great, it was probably enough.)

When was the last time you held someone’s hand?

When was the last time you touched someone without fear, anxiety or doubt? When was the last time you felt the warmth of someone else’s touch without guilt, shame, regret, despair or another negative emotion?

If you’ve gone longer than one week or even one day without healthy, healing touch, it’s time to change that and start THRIVING.

Do you need a hug?

Why not give your Self a big hug? Embracing your Self physically is a great start toward getting and giving regular gifts of healing touch.

Touch is one of the most important elements we all need to help us THRIVE, an act that involves far more than mere survival.

BTW, touch does not have to be sexual to be healing and effective.

Family therapist, Virginia Satir claims that "We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth."

I am all for growth!!

I want one of these: The Hug Chair!

Even if you live alone, you can always give your Self a big hug.

Here’s an extra challenge: Give the gift of touch by giving out free hugs.*

Side benefit of giving free hugs: You rock your confidence muscle with each and every hug.

(*Please practice this choice responsibly; set and state your boundaries clearly; and always remain in a busy, well-lit, public space.)

Even if the only touch you can manage today is to shake your own hand or give your Self a scalp massage, give it a try. I am sure it will make you smile.

Playlist Reboot

Since it's the last week of my April "Be Your Self" theme, I decided to share my updated playlist of fave inspirational, motivational, get-up-and-go tunes (in no particular order). I’ve linked the song titles to corresponding YouTube videos (not all of them are official music videos by the artists, but the tunes are there and sometimes the lyrics are, too). Lyrics are worth looking up for great inspirational quotes, just Google them. be your Self

1) Reach, Gloria Estefan Motivational fodder for pushing beyond the limits, this was an official theme song for the 2008 Summer Olympics

2) Try to Fly, Eva Great tune from a super talented songwriter and great friend of mine who creates her magic in Germany

3) Polka Dots, Kami Lyle I am so lucky to count as friends not one but TWO super talented singer/songwriters! Kami spins her magic right here on Cape Cod

4) Free and Right to Be Wrong, Joss Stone This hippie chick knows the real deal and how to express it with her crazy hot soul music

5) Brave, Jennifer Lopez I don’t think this song is well known but it really hits the spot

6) Respect and Think, Aretha Franklin Enough said

7) Free Xone and What Have You Done for Me Lately, Janet Jackson Love the dancing in the “Free Xone” video… “Love your Self” is a great line!… And let’s not forget the quintessential, classic Janet song

8) Just Fine, Mary J. Blige THE way to rock the joy of being YOU, this song is my newest anthem!!!

9) Express Yourself, Madonna “Don’t go for second best, baby”… Words to live by


10) Strength, Courage & Wisdom, India.Arie Just the tip of the iceberg from this singer and her incredibly deep soul

11) King of Anything, Sara Bareilles “Who cares if you disagree?  You are NOT me!”… This song is everyone’s theme song who decides to stop putting up

12) Born This Way, Lady Gaga Cannot make a list like this without this tune!

13) I’m A Survivor, Destiny’s Child Beyonce's antidote to hater poison

14) Shine, Estelle All about being her Self, this woman knows exactly who she is

15) Brand New Day, Sting Wait for Stevie Wonder to come and play his harmonica around minute three

16) Hope, Shaggy “Never give up”… Super cool and inspiring tune by the man him Self

17) The Climb, Miley Cyrus I know, I know, what am I doing putting a kids’ song on this list??… Just listen, it’s really a great tune about pushing through

18) When You Believe, performed by the late Whitney Houston and Maria Carey (from Disney’s The Prince of Egypt) Inspirational at its best, sung by two powerful divas

19) Girl On Fire, Alicia Keys ft. Nicki Minaj Caution, super hot video! Lots of fun, too

20) Fighter, Soar and Beautiful, Christina Aguilera Fabulous tunes, all of them!

Thanks for listening with me!  I hope this list:

1) made you smile 2) made you DANCE!!! 3) made you want to forward this to a friend. Why keep a good thing to your Self??

Have a great weekend!